Industry : Food & Packaging industry
Sector : Environment
Sub Sector : Natural Resource Management(NRM)
Location : Malanpur, Bhind district of Madhya Pradesh
Uflex, India’s largest multinational flexible packaging materials and Solution Company along with Fiinovation in the year 2017 adopted another village in Malanpur, Bhind district of Madhya Pradesh and replicated the ongoing intervention on Natural Resource Conservation and Optimization of the Ecosystem Services with a renowned grassroot level organization, VAMA – Bal Mahila Vikas Samiti.
The project aims to capacitate and train farmers to adopt in-situ and ex-situ measures of rainwater harvesting to meet their irrigation demands as well as increase groundwater recharge rate. Apart from this, each of the 300 beneficiaries are provided with a sapling of fruit bearing tree and also vested with the responsibility of maintaining and looking after the same. Furthermore,the community members including the school children are sensitized on natural resource conservation leading to environmental sustainability.